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Bridging the digital divide with port management information systems
02 Aug 2021

How to create a competitive and resilient port – Supply Chain Asia

‘Black swan’ events (rare but highly impactful incidents), such as the COVID-19 pandemic, have demonstrated the vulnerability of the ‘first-and-last’ mile of a journey at sea – a vital link in the global supply chain. To mitigate the negative impact of such events, ports can utilise effective digital port management solutions to improve their resilience and efficiency. Furthermore, to remain competitive, ports must embrace digitalisation and bridge the digital divide.

Many of otherwise ‘smart’ ports are behind when it comes to the management of their tug, pilot and supply vessels operations – which rely on paper-based solutions and Excel spreadsheets. This lets inefficiencies creep in, in a range of services including ordering, execution, and billing. And an overreliance on face-to-face interactions leaves ports vulnerable to events that restrict worker’s ability to be on-site. Digital port management systems, such as Innovez One’s marineM, can help solve this problem.

To encourage the adoption of deep technology, such as AI-based port management information systems, the solutions need to be demystified. Deep technology has the potential to transform the industry. While the uptake of digital solutions is growing in some areas of shipping, ports represent a section where such technology is reserved to the ‘top tier’. By demystifying the technology, smaller ports can also embrace solutions that will not only improve their commercial competitivity, but also their sustainability. Improving port efficiency reduces the amount of time vessels spend idling at ports, thereby reducing unnecessary emissions.

Read Innovez one’s feature in Supply Chain Asia, which discusses bridging the digital divide, demystifying deep technology and provides an example of deep tech in action with Innovez One’s marineM solution.